Fielmann

The campaign marks the opening of a new chapter for the brand, shifting focus from the product to the people behind it. In an emotional ode to the beauty of everyone’s personal view of the world, Fielmann personifies itself as Europe’s biggest optician and eyewear retailer.

Changing the iconic claim “Glasses: Fielmann” to “Your Glasses: Fielmann'' marks the opening of a new chapter in 2023 for the brand, shifting focus from the product to the people behind it. 2024 a brand campaign extension is underlining the people's expertise once more by claiming ‘tailored to your life’.